Pay per click (PPC) online advertising is the perfect advertising solution for companies on a budget. With pay per click advertising,your company only pays if your ad is actually clicked on within a search results page or search network. Companies that use PPC have their ads displayed when a keyword query is entered into a search engine and it matches one of the keywords in your PPC campaign.
Pay per click is sometimes referred to as cost per click (CPC) and is visible within most search engines including Google, Yahoo! and Bing. Pay per click is often very inexpensive (depending on your industry and area) yet it is also very effective. Some of the greatest benefits about PPC include:
- It is an easy way to get your company’s website and product in front of potential customers
- Companies can easily adjust their accounts to only reach people within their target audience
- The results are measurable
- Companies have the ability to optimize their accounts and make changes twenty four hours, seven days a week
- It will increase your company’s bottom line